Privacy Policy

Thank you for visiting nilechoice.com (“we,” “us,” or “our“). Your privacy is important to us. This Privacy Policy explains how we collect, use, disclose, and safeguard your personal information when you visit our website or use our services. It also outlines your rights under the General Data Protection Regulation (GDPR) and other applicable laws. By accessing or using nilechoice.com, you agree to the terms of this Privacy Policy.

1. Data Controller

For the purposes of the GDPR and other applicable data protection laws, the data controller is:

  • Henan Pangming Trading Co., Ltd.
  • Email: [email protected]
  • Address: No. 303, Building 3, Future Avenue Building Materials City, Xidajie Office, Xinmi City, Zhengzhou City, Henan Province

2. Information We Collect

a. Personal Information You Provide

We may collect personal information that you voluntarily provide when you:

  • Contact us via email or through our contact forms.
  • Subscribe to our newsletters or updates.
  • Participate in surveys, promotions, or events.
  • Submit adoption inquiries or applications.

The personal information may include:

  • Contact Information: Name, email address, phone number, and mailing address.
  • Demographic Information: Age, preferences, and interests related to pet adoption.
  • Other Information: Any other information you choose to provide.

b. Information Collected Automatically

When you visit our website, we may automatically collect certain information about your device and usage, including:

  • Log Data: IP address, browser type, operating system, referral URLs, pages viewed, and the dates/times of your visits.
  • Cookies and Similar Technologies: We use cookies and similar tracking technologies to enhance your experience, analyze usage, and deliver personalized content and advertising. (See Section 6 for more details.)

3. Legal Basis for Processing Personal Data

We process your personal data based on the following legal grounds:

  • Consent (GDPR Article 6(1)(a)): When you subscribe to newsletters or agree to receive marketing communications.
  • Performance of a Contract (GDPR Article 6(1)(b)): To provide the services you have requested.
  • Legitimate Interests (GDPR Article 6(1)(f)): For improving our services, security purposes, and fraud prevention.
  • Compliance with Legal Obligations (GDPR Article 6(1)(c)): When processing is necessary for compliance with a legal obligation.

4. How We Use Your Information

We use the information we collect for various purposes, including:

  • Providing Services: To facilitate pet adoption information and related services.
  • Communication: To respond to your inquiries, send confirmations, and provide updates.
  • Personalization: To customize your experience with personalized content and recommendations.
  • Marketing: To send promotional materials and newsletters (you can opt out at any time).
  • Analytics: To analyze website usage and improve our services.
  • Advertising: To display personalized advertisements through Google AdSense and other advertising networks.
  • Compliance: To comply with legal obligations and protect our legal rights.

5. Sharing of Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following situations:

  • Service Providers: With third-party vendors who assist us in operating our website and conducting our business, provided they process your data in accordance with this Privacy Policy and applicable laws.
  • Legal Requirements: If required by law, regulation, or legal process, or to protect the rights, property, or safety of us, our users, or others.
  • Business Transfers: In connection with any merger, sale of company assets, financing, or acquisition of all or a portion of our business.
  • Consent: With your explicit consent.

6. Cookies and Similar Technologies

a. What Are Cookies?

Cookies are small data files stored on your device when you visit a website. They help us remember your preferences and improve your user experience.

b. How We Use Cookies

We use cookies and similar technologies for purposes such as:

  • Essential Cookies: Necessary for the functioning of our website.
  • Performance Cookies: To understand how visitors use our website.
  • Functionality Cookies: To remember your preferences.
  • Targeting/Advertising Cookies: To deliver personalized advertisements.

c. Third-Party Cookies

We allow third parties, including Google AdSense, to set cookies on our website to collect information about your online activities over time and across different websites.

d. Consent for Cookies

For visitors from the European Economic Area (EEA), we will obtain your consent before placing non-essential cookies on your device. You can manage your cookie preferences through our [Cookie Consent Manager]([Link to Cookie Consent Manager]).

e. Your Choices Regarding Cookies

You can control and manage cookies through your browser settings:

  • Accept or Reject Cookies: You can set your browser to accept or reject cookies.
  • Delete Cookies: You can delete cookies that have already been stored.
  • Opt-Out: Visit Network Advertising Initiative Opt-Out Page to opt out of targeted advertising.

7. Google AdSense and EU User Consent

Our website uses Google AdSense to display advertisements. In compliance with the EU User Consent Policy, we inform you that:

  • Data Collection: Google may collect and use personal data (such as cookie identifiers and IP addresses) to personalize ads.
  • Consent Requirement: We obtain your consent for the use of cookies or other local storage and for the collection of personal data for personalized ads.
  • Opting Out: You may opt out of personalized advertising by visiting Google Ads Settings. Alternatively, you can opt out of third-party vendors’ use of cookies by visiting Your Online Choices.

8. International Data Transfers

Your information, including personal data, may be transferred to and processed in countries outside of the EEA that may have data protection laws different from those of your country.

  • Adequacy Decisions: We ensure that such transfers comply with applicable data protection laws and that appropriate safeguards are in place.
  • Standard Contractual Clauses: We may use standard contractual clauses approved by the European Commission.

9. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law.

10. Your Rights Under GDPR

As a data subject under the GDPR, you have the following rights:

  • Right of Access: You have the right to request copies of your personal data.
  • Right to Rectification: You can request that we correct any inaccurate or incomplete information.
  • Right to Erasure (“Right to be Forgotten”): You may request the deletion of your personal data under certain conditions.
  • Right to Restrict Processing: You can request that we restrict the processing of your personal data.
  • Right to Data Portability: You have the right to receive your personal data in a structured, commonly used, and machine-readable format.
  • Right to Object: You can object to the processing of your personal data under certain conditions.
  • Right to Withdraw Consent: If processing is based on consent, you may withdraw your consent at any time.
  • Right to Lodge a Complaint: You have the right to lodge a complaint with a supervisory authority.